Hang Weignut
This project involves the UI/UX design and development of a modern e-commerce platform focusing on its organic wine sales. The design must visually emphasize the family-run, organic brand story and be fully mobile-responsive. Development will require a streamlined, secure online shop for wine purchases, efficient inventory management (including sold-out status), and clear user pathways for booking on-site tasting events.
Client
Technology
PHP
MySQL
Expertise
Web Development
Visual Design
Year
Challenges & Outcomes
The primary hurdles include integrating a rustic organic farm identity with a modern e-commerce UX and ensuring accurate, real-time product inventory management (e.g., sold-out status).
The result will be an elevated brand perception that drives a significant increase in direct online wine sales and improves operational efficiency through a seamless, mobile-optimized reservation system for tastings and camping.
Disciplines of Work
The research phase will involve a deep competitive analysis of leading organic winery e-commerce sites to benchmark best-in-class UI/UX, navigation, and brand storytelling techniques. We will conduct target audience research to understand the organic consumer's purchasing journey, values, and mobile behavior, identifying key pain points in product discovery and checkout.
The UI/UX design phase will focus on creating an emotionally engaging and intuitive interface that balances the rustic farm aesthetic with e-commerce usability. Key designs include high-impact product pages that detail organic certification, a simplified 3-step checkout flow, and a dynamic wine booking system for on-site services.
The development stage involves building the site using a robust, scalable CMS (like WordPress/WooCommerce or Shopify) to implement the approved designs, ensuring cross-browser compatibility and performance optimization. Core efforts will center on integrating a secure payment gateway, developing the real-time inventory sync for wines, and creating the functional event.
The Web Launch phase involves final performance tuning, security audits, and cross-browser QA across all devices before deployment. We will execute a seamless database migration and DNS update to the live server, ensuring the secure payment gateway is active upon launch. Post-launch focuses on SEO/analytics configuration and a dedicated support.
Easy on the Eyes,
Effortless in Action
Designing an aesthetically pleasing UI that highlights the organic brand story while ensuring effortless functionality.
The goal is a highly usable e-commerce experience that facilitates quick wine discovery and purchase, alongside seamless booking for tastings and camping, ultimately boosting conversion rates and visitor satisfaction.
Stay Focused
Project's primary objective is to maximize online wine sales by streamlining the e-commerce purchase path. We will prioritize the product catalog UI and a friction-free checkout process above all secondary features.
The goal is to deliver a highly focused, lean, and conversion-optimized platform that directly translates user interest into revenue.
Bug-free Functionality to
Boost User Satisfaction
Quality Assurance (QA) and testing phase across all device breakpoints and browsers. The focus is on ensuring the e-commerce checkout, inventory management, operate flawlessly from day one.
This commitment to stability prevents user frustration, builds trust in the brand, and is essential for achieving the maximum return on investment.
Shaping features into a cohesive user journey
Designing a seamless, intuitive flow that guides users from discovery to conversion across all site functions. We will map the journey to logically connect the product catalog, the tasting room/camping reservation forms, and the secure checkout, ensuring a unified brand experience.
The goal is an effortless transition between browsing, booking, and buying, eliminating friction points that hinder sales and reservations.
Feedback From Our Clients
CEO, EcoTech Retail Solutions
"Uni has been instrumental in transforming our e-commerce platform. They didn't just redesign our website, they reimagined it. The customizer they created for our product has been a game-changer, offering our customers a level of personalization we didn't think was possible. Plus, the internal functions they set up have made our operations smoother than ever. We're thrilled with the results and would recommend Uni to any business."
