Hecto
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Client
Technology
Photoshop
Expertise
Brand Guidelines
Year
Challenges & Outcomes
The primary challenge was to create a logo that communicates both cycling and electric power in a simple, memorable way. We needed to avoid clichés while ensuring the design was clean and versatile for both digital and physical applications. Balancing the classic bicycle shape with a modern, dynamic element like a lightning bolt proved to be a key hurdle.
The final logo effectively conveys the brand's focus on electric bicycles and speed. The integration of the lightning bolt within the bike frame creates a unique and recognizable visual identity. This design is easily scalable and works well across various platforms, from a website favicon to bike decals and apparel.
Disciplines of Work
Research for the Hecto logo involved a deep dive into the branding of the e-bicycle and parts market. We analyzed competitor logos to identify common visual themes like speed, power, and eco-friendliness, noting the frequent use of lightning bolts, electricity symbols, and clean, modern fonts. The goal was to create a logo that would stand out by uniquely blending the core concepts of cycling with the dynamic energy of electric power.
Initial sketches for the Hecto logo explored numerous ways to integrate a bicycle and a lightning bolt, focusing on simple, dynamic shapes. The chosen concept was then refined digitally using vector software like Adobe Illustrator. This process ensured the final logo is scalable to any size without losing quality, with clean lines and a polished, professional finish.
The Hecto style guide provides clear guidelines for the logo's use to ensure brand consistency. It specifies the brand's primary color palette—a bold purple and clean white, with a black alternative for flexibility. The guide also details approved logo variations, minimum sizing for legibility, and proper spacing to maintain its visual integrity across all applications.
The Hecto logo serves as the cornerstone of the brand's identity, representing a fusion of cycling and electric power. Its unique design, which seamlessly incorporates a lightning bolt into the bike frame, creates a strong, memorable symbol for a modern, forward-thinking company. This logo is not just a mark—it's a promise of the speed, innovation, and quality that Hecto brings to the buy-cycle market.
Easy on the Eyes,
Effortless in Action
A blue and orange color scheme creates a dynamic and modern contrast. The blue signifies trust, reliability, and technology, making it ideal for a tech-driven brand like Hecto.
The orange adds a complementary burst of energy, excitement, and innovation, reflecting the bike's speed and modern design. To complement this color palette, a clean, bold sans-serif font would be the most effective choice. A typeface like Gotham offers a modern, geometric look that aligns with the technological feel of the brand. This ensures the logo is both highly legible and visually powerful, just like the e-bikes themselves.
The Dynamic Hecto Identity
The Hecto brand identity is designed to be as dynamic and forward-thinking as its products. It merges the established trust of cycling with the cutting-edge power of electric mobility.
of this identity is the fusion of a bicycle and a lightning bolt, symbolizing speed, innovation, and a seamless riding experience. The clean lines and bold color palette work together to position Hecto as a modern, reliable, and exciting choice for tech-savvy riders, creating a brand that feels both dependable and electrifying.
Feedback From Our Clients
CEO, EcoTech Retail Solutions
"Uni has been instrumental in transforming our e-commerce platform. They didn't just redesign our website, they reimagined it. The customizer they created for our product has been a game-changer, offering our customers a level of personalization we didn't think was possible. Plus, the internal functions they set up have made our operations smoother than ever. We're thrilled with the results and would recommend Uni to any business."
