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Copenhagen Skin

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Client

Copenhagen Skin
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Technology

WordPress
PHP
MySQL
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Expertise

UI/UX Design
Web Development
Visual Design
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Year

20 March 2024

Challenges & Outcomes

For Copenhagen Skin Lab Concept, the main UI/UX challenge was translating their premium, minimalist Scandinavian brand into a clean yet inviting digital experience. This meant balancing high-quality visuals with fast loading times and ensuring a seamless user journey from product discovery to checkout.

The successful outcome was a website that effectively conveyed their brand values, enhanced user perception of quality, and boosted satisfaction and conversion rates. The clean UI, intuitive navigation, and optimized performance.

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Disciplines of Work

Research

Research for Copenhagen Skin Lab web design and development would focus on understanding how to translate a premium, minimalist, and Scandinavian brand identity into a highly functional and aesthetically pleasing e-commerce platform. This involves exploring best practices in UI/UX for luxury skincare, particularly regarding high-quality imagery that loads efficiently.

UI/UX Design

Copenhagen Skin Lab's UI/UX design hinges on translating their brand's premium, minimalist, and Scandinavian essence into a sophisticated digital experience. This entails crafting a clean, uncluttered interface with ample white space, prioritizing high-quality product imagery and elegant typography. The design must ensure intuitive navigation and a seamless user journey.

Development

Copenhagen Skin Lab's Development focuses on translating their premium, minimalist, and Scandinavian brand identity into a highly intuitive and visually refined digital experience. This involves extensive user research and strategy to understand target audience needs, followed by the creation of wireframes, interactive prototypes, and pixel-perfect interfaces.

Web Launch

The web launch for Copenhagen Skin Lab would represent the culmination of meticulous UI/UX design and development, introducing their premium, minimalist, and Scandinavian brand to a global online audience. This launch signifies the debut of a finely crafted digital storefront, prioritizing a seamless user experience, high-quality visual presentation, and intuitive navigation.

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Easy on the Eyes,
Effortless in Action

Website should look beautiful and calming, with a clean and simple design that's pleasing to look at. More importantly, it should be super easy for anyone to use.

Finding products, learning about them, and buying them should be a smooth and straightforward process, without any confusion or frustration. It's about making the online experience as pleasant and effective as their skincare products themselves.

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Stay Focused

The focus must remain squarely on a premium, intuitive, and visually harmonious digital experience a clean, minimalist aesthetic that reflects their Scandinavian brand, while ensuring every user interaction is effortless.

Key efforts include optimizing visual content for fast loading, crafting clear navigation, and rigorously testing responsive design to guarantee a consistent, high-quality experience on any device. Ultimately, the goal is to build an online presence that not only looks exceptional but also seamlessly guides users from discovery to conversion.

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Copenhagen Skin Lab
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Your Skin, Our Passion
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Shaping Features Into
A Cohesive User Journey

Based on the client’s detailed brief, our team began to move towards a consistent final look at the end. We took those concepts and carefully planned every detail, creating a user flow that connects all the features logically.

Our work not only brought this vision to life but also laid the basis for future implementation. By doing so, we made it easier for developers to build on the web as it evolved. This set the stage for the project’s growth.

Minimalistic & Clear Interface

For this, our team of designers created a comprehensive UI Kit based on their brand guidelines and worked out various design solutions, including a movement concept, animations.

For Copenhagen Skin Lab's website, a minimalistic and clear interface is paramount to convey their premium, Scandinavian brand identity. This translates to an abundance of white space, allowing the high-quality product imagery.

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Bug-free Functionality to
Boost User Satisfaction

Our team tested the functionality of each element, found and fixed a number of bugs on various devices, increasing the interaction satisfaction from users and thus improving conversion rates.

hashkrio specialists ensured product quality and informed stakeholders by conducting testing and addressing technical limitations, risk factors, and unclear requirements throughout the development process.

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